Press Start
to Breathe



A pixel past,
a playful present.
Dressed for your own rhythm.

An instant camera placed on a transparent plastic chair, featured in the CRY SS25 Lookbook to evoke playful and candid lifestyle moments



Summer
2025
Collection



Up To
50% off


Somewhere between the flicker of an old screen and a breeze through your window, you remember how good it feels to pause. The CRY 25SS collection isn’t here to rush you—it’s made for slow mornings, sideways glances, and your favorite songs on loop. A little nostalgia, a lot of you. No rules, just the feeling of being completely at ease.

Interior scene from CRY 25SS Lookbook featuring a white chair, wall cabinet, large painting, green plant, and warm sunlight, evoking a calm and nostalgic lifestyle mood


Every pixel holds a memory. But today, you’re not in the game—you’re on the porch, in soft cotton, with nothing but time. These clothes aren’t costumes; they’re companions. Designed to walk with you, stretch with you, breathe with you. The monsters can wait. This level is about presence.


You don’t need to level up. You just need to lie down. In clothes that understand the comfort of stillness, the joy of not knowing what time it is, the freedom of just being. CRY 25SS is for the in-between moments—the ones that feel the most like home.

Girl wearing a green T-shirt and white lace skirt, sitting peacefully under a window in natural light — from the CRY 25SS Lookbook, expressing relaxed and effortless style



Stay Soft.
Game Later.



SS25 Collection
Up To 50% off



Summer 2025 Collection


Up to 50% off


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